With mobile devices continually evolving to suit the needs of the public, it’s no wonder why its user base continues to increase year after year. After all, devices are getting cheaper, and most entertainment and information apps are free. With social media being the prime source of communication and enjoyment these days, marketers have to build their strategies around the habits of mobile users if they want to compete.
But how, exactly? Below are seven simple, yet powerful social media strategies aimed at addressing the growing needs of mobile users.
1. Your Audience & Their Mobile Habits
By knowing exactly who your audience is, you can write messages that will draw their attention by catering to their interests. In addition, knowing when they would most likely be online increases the chances of them seeing your message.
To figure this out, you can conduct experiments as to how your audience reacts to certain posts. Try posting at select intervals during a specified period for a week or a month and measure the response. You can try another time period for another week or month and take note of the response.
Of course, the updates you send should also be varied: how-to posts, posts that ask a question, posts that want a suggestion, random quotes, images, etc. In other words, post a variety of content as long as it’s related to your niche.
Doing this simple exercise helps you see what your audience loves to read and interact with. For example, you may find out that your followers like posts that feature an image, or posts that are how-to in nature. From there, you will discover what kind of content your followers enjoy engaging with, and how to keep them coming back for more.
2. Take Advantage of Proximity & Content Marketing
Facebook has tested a feature called Place Tips, which gives users helpful information about their current location. For instance, if a person walks by your business, details about your company can be sent to their device.
The social media giant has also tested Facebook Bluetooth beacons, which send a signal to a user’s phone to help them retrieve the right information at the right place. This means that a person could simply walk by a certain brand in a store and have special offers sent straight to their phone.
3. Implement a Mobile Version of Your Website!
Having a mobile-friendly version of your website isn’t a question of “should,” it is a “must.” More and more people are consuming content through their mobile phones and you don’t want to be the only one in your industry without a mobile-friendly site. You’ll start to feel the gap widen between you and your competitors when their sites load quickly on tablets and phones, while yours takes forever to display and looks like a minimized version of your site.
To know which areas of your website need improvement and how it performs on mobile devices, you can use these Google tools:
- Page Speed Insights – Checks website speed on both mobile and desktop platforms, as well as a list of issues that you need to
- Mobile-Friendly Test – Similar to Page Speed Insights but instead tells you whether or not your site is mobile-friendly. Plus it gives you a list of areas that you need to improve upon.
To give you more reason to implement a mobile strategy now rather than later, Matt Cutts tweeted recently that Google will be expanding their use of mobile-friendliness as a ranking signal.
4. Optimize Social Profiles for Mobile Devices
Make sure you have a great header image and a brief description about your brand, as these are the first things that a visitor sees.
5. Make Sure Photos Stand Out
Visuals play a huge role no matter what kind of screen you’re viewing content on. So, make sure you use captivating images that aptly describe what your post is about. You also don’t have to worry about where to get these images, as there are many sites offering open-source, high quality photo.
6. Use Analytics to Determine the Best Times to Post
This is an extension of the first point mentioned here. It’s important to know when to post and where. Keep in mind that users may be on more than one social media platform. You don’t want to give them an overload of information of the same content.
For example, a user may want to check their News Twitter list for what’s happening around the world and in their local area during their commute in the morning. When they come home at night, they might be more inclined to check on Pinterest for cute puppies.
In short: know when they like to browse, and what for. This way, you know exactly when to tweet an important update and when to post cute pictures.
7. Monitor Social Media Mentions
Simply posting update after update isn’t going to do it on social media. You also have to engage with your followers. And this isn’t hard to do as there are several tools that can help you out.
Paying attention to mentions and replying to your followers boosts engagement and builds meaningful relationships with clients and prospects. Your audience can even be a source for gauging improvements to your site and strategy.
Mobile use will only continue to grow, as will social media access on mobile devices. You need to have a good understanding of your audience and their habits for any marketing campaign to succeed.