The first step of market research is figuring out how people search for your goods and services online. Knowing what keywords people use on search engines like Google to find what you’re offering plays a key role in choosing the terms your web pages should be optimized for. Keyword research helps with offline marketing efforts as well, since it tells us which words and phrases people are familiar with in relation to your industry. Knowing what keywords to use when marketing to your customers is incredibly important since it helps minimize confusion and brings clarity to your message.
Once we’ve generated an extensive list of keywords, we’ll comb through the data to see where opportunities lie. While it may be tempting to optimize for the term with the highest search volume, it may not be the best option for converting customers. Our keyword analysts can determine which keywords will likely be the most fruitful, aiming to provide you with a steady number of monthly visits, a low bounce rate, and quality leads.
A keyword trend analysis helps us see if a particular keyword is on the rise, stays consistently used, or is on the decline. It also lets us know if the keyword is affected by seasonality. Having this data allows us to strategically plan various marketing campaigns throughout the year and helps us make better sense of your website’s analytics.