Every AdWords campaign is built off extensive keyword and market research. We take the time to get to know you and your business so that we can develop a customized campaign designed to highlight your strengths and services. We do this through keyword research, competitor analysis, and by segmenting your potential customers into personas and buying funnels.
All of our campaigns are built from the ground up, and are centered on driving conversions for the customers you want. We analyze your services and competition to develop campaigns, ad groups, keywords, and ads that entice potential customers to click through and engage with the landing page, all in an effort to turn them into leads or conversions. All of our landing pages are created with your marketing needs in mind, no templates or directing to the home page.
Most people are under the impression that monthly PPC management starts and ends in AdWords. That may be true with other companies, but not at BKI. Here we understand the importance of user experience and how a poorly designed or badly written landing page can potentially cripple an entire campaign. Using unique tools like heat mapping, A/B testing, and UX surveys, we can make sure your landing pages are working at their maximum potential.