Zest Studio Fitness Center
Zest Studio Fitness Center is a women-only fitness studio that provides women with a safe and positive atmosphere for exercise. Zest Studio came to Blue Key Interactive in need of establishing a serious online presence to help grow their memberships.
After a detailed business assessment and market research, Blue Key Interactive took special measures to architect the website for the students of Zest Studio. User-friendly features such as a class schedule, a sign-up and payment form, and quick directions to the studio were built into the website to allow seamless interaction between Zest Studio and their members.
With the mobile site’s functionality, students can easily click-to-navigate using their device’s native GPS app or simply click the phone number to call the studio directly.
To grow their membership from new online leads, we developed a comprehensive marketing plan specifically around SEO. With Zest Studio now ranking highly for the majority of relevant and targeted key terms, their membership has grown significantly.
The design of the website embraces feminine empowerment and health, which would appeal to their target demographic. Based on research and Zest Studio’s experience, many women are not comfortable exercising with men or strangers. To address this issue, we incorporated actual studio videos with real members to show the friendliness and upbeat atmosphere of a typical class at Zest Studio.
To ensure seamless branding across all mediums, we designed custom social banners to match their new website.
With the help of our comprehensive marketing plan, Zest Studio’s website now ranks number 1 on the first page of Google for over 35 relevant keywords. Such keywords include: Flowery Branch Fitness Studio, Flowery Branch Zumba Studio, Buford Zumba Studio, Buford Fitness Studio.
Michelle Miller, Zest Fitness Studio
I love my website! As a women's only fitness studio, it was important for us to convey a sense of security, feminism, and strength on our website. I love the colors, the layout, and everything about it! Also, my SEO rankings are amazing! I have landed numerous leads just from my website alone.