The JW Law Firm
The JW Law Firm is a law firm located in Duluth, GA that primarily deals in personal injury, immigration, and misdemeanor defense cases. Jessica Woghire, the firm’s founder and CEO, came to Blue Key Interactive in need of a new website and brand development. Her old site was outdated and lacked consistent brand messaging.
The ultimate goal of the project was to give Jessica a website where she could proudly display her new brand and provide potential clients with information about her legal services.
After sitting down with Jessica to discuss the legal services her firm offers, we created a sitemap that laid out all the pages that would appear on the website.
When it came to the branding process, Jessica wanted something that expressed her Nigerian heritage as well as her fighting spirit. This led us to choose a lion’s head as the main focus of The JW Law Firm’s logo. Purple was chosen as the primary color because of its close association with royalty, power, and wisdom.
When it came to developing the firm’s tagline, Jessica wanted something that conveyed the loyalty she has towards her clients and the vigor she brings to the courtroom. “Fighting for You With the Heart of a Lion” was thusly made the firm’s tagline. With all the right brand elements in place, the website was ready to be designed.
Jessica wanted her website to have the look and feel of an established, big-time law firm. But she also wanted visitors to instantly recognize that she is an Atlanta attorney. This led us to make the Atlanta skyline be the first thing people see when they visit the website. We then overlaid the firm’s tagline to help promote brand recognition.
The website was designed to be mobile and tablet friendly. This means that no matter what device a visitor is using, the website will appear perfectly sized to fit the screen’s dimensions.
To keep branding consistent, we designed custom banners for all of The JW Law Firm’s social profiles.
Jessica also asked us to design her a business card with her new brand and logo.
Before & After
In the end, Jessica was thrilled with the final product. She finally had a website that accurately and strongly communicated the message and personality of her firm.
Jessica Woghiren, The JW Law Firm
Over the years my logo, fonts, colors, website, and how I was presenting my company was all over the place! Blue Key Interactive completely transformed my brand to represent me and my business accurately. I can’t believe the amazing work they gave me! They were also very patient with my indecisiveness when I needed to make a decision and gave great ideas on placement of videos, wording, etc. Thanks Blue Key for such an awesome job!