Resolute Capital Partners
Resolute Capital Partners is a provider of mezzanine debt and minority equity for small, growing businesses throughout the United States. The founders of Resolute came to Blue Key Interactive in need of a new website because they were in the process of breaking off from their old firm to start their own. They also needed a logo and color palette that would accentuate their new brand.
All Resolute wanted was a simple one-page website to get some initial web presence while they worked on their exit strategy.
For Resolute’s logo, we wanted something that would signify the unshakable character that their name connotes. Thusly, we chose a mountain as the primary imagery for the brand.
The two mountain peaks worked nicely with the “R” to create a unique and recognizable icon. For a color palette, we chose cool blues and blue-green colors. These colors exemplify the poised and levelheaded approach Resolute takes when handling its client’s investments.
Sticking with the primary imagery, we made the home page’s banner a landscape of snowy mountains. We also included a panel that introduces the Resolute team to potential clients. Users can also find each individual’s contact information in this panel.
We designed the website to be mobile and tablet friendly. This means that the website will appear to perfectly fit the screen of any device.
We also designed business cards for Resolute to hand out to prospects.