Audio Alternative, now operating as HiFi Buys, is a high-fidelity audio gear retailer iconic to Atlanta. They came to Blue Key Interactive in need of a promotional campaign to advertise the grand opening of their Buckhead location. The grand opening was set to be a 3-day event, each day having a new group of key speakers to represent their products.
We designed a pay-per-click (PPC) landing page to help promote the event and give people an online resource to learn more about the grand opening. The main design features of the landing page include a spinning vinyl record in the first panel, a fade-in list of the key speakers, and a Google Maps panel displaying the store’s location with a custom pin.
In addition to providing details about the event, the landing page worked to gather visitor emails so that they would directly receive future promotions. The page also gave users the chance to enter an online sweepstakes and showed them what products would be part of the grand opening giveaways.
We also set up a display ad campaign to promote the event. These display ads were geo-targeted to the Atlanta area and would only be shown to users interested in high-end audio equipment. The targeting of these ads was further broken down by income, gender, and search history.
Over an 11-day period, both the PPC and display ads generated 568 pageviews (making up 27.23% of the total traffic) and brought 388 unique users to the grand opening landing page. This translated to over 300 people walking into the store during the course of the 3-day-long event.