All Turf Banner

All Turf Lawn Care

All Turf is a full-service lawn care company locally owned in Atlanta, GA. They first came to Blue Key Interactive in need of pay-per-click (PPC) services. They wanted someone who could manage their ad spend budget as well as create landing pages that would get users to contact them. But after viewing our web design portfolio, they asked if we could also redo their entire website. We of course said yes to both requests and started drawing up a plan.

PPC Campaign

All Turf PPCWe began by doing keyword research to see which ones would yield the best results with the lowest cost per click. Once we chose our target keywords, we developed a strategy for the Google AdWords campaigns that would maximize conversions and reduce wasteful spending.

Next, we designed landing pages that would match the look and feel of their new website. This way we wouldn’t have to make any visual changes to the pages once the site was launched.

Sitemapping

After discussing what services and information All Turf wanted to display, we drew up a sitemap that laid out all the pages that would appear on the website.

all_turf_sitemap

Design

All Turf Home PageIt was really important to All Turf that their website presented them as the trusted and locally owned business that they are. To convey this message, we made the main focus of the home page a video banner of the company’s owner with his two children and the family dog. We also added three animations to show off All Turf’s impressive resume.

All Turf Lawn Care SubpageThe website was made mobile and tablet friendly so that it would appear perfectly sized no matter what device a visitor is using to view it.

Before & After

With their new website, All Turf’s online identity now matches who they are in the real world.

Before

All Turf Before

After

All Turf After

I love our new website! I have received a lot of great feedback from our customers about it. I have never had such as smooth and effective experience with a website company as I had with Blue Key Interactive. The amount of thought and detail they put into each step allowed us to get exactly what our business needed. They are clearly good at what they do!