In the real world, managers have a social responsibility to protect and improve the welfare of a society and their personal interest. Online, managers are just as important in social media. The responsibilities may not be exactly similar, but they still translate to protecting a business’s interests.
Social media has become an integral part of a company’s advertising, branding, and promoting strategies. If a business is not on Facebook, it is missing out on a lot of opportunities. This is due to the simple fact that Facebook has millions of active users all over the world, which translates to major exposure.
For optimum engagement, different pages or client ads must be created, which may require multiple managers to share a single account. Doing this carries some risk, such as trade secrets being leaked out. To prevent confusion and secure your accounts, it’s best to assign a single manager.
How to Do It
- Login to Facebook using your admin account or the account that controls the business page where you want to assign a manager. If you’re logging in from your personal account, you can just go to business.Facebook.com to get started.
- If there are multiple businesses or brand pages, navigate to the specific page where a manager has to be added.
- At the very top of the page, look for the Settings button then click on it.
- On the menu on the left-hand side, search for Page Roles and click on it. This will open to a page where you can assign certain people for a particular role. Similar to an organization, the Facebook Business Manager also has a hierarchical account, with the Admin at the top tier, followed by the Editor, Moderator, Advertiser, and Analyst.
- To add a manager, click on Settings and then choose from the people who will appear on the left-hand sidebar. You can click the name, or type the email address or Facebook name.
- Choose a role that you would like a particular employee to have. In this case, role refers to what a manager is allowed to do with the brand page, or the tasks that can be assigned to him. As an Admin, he can:
- Manage page settings and roles
- Edit the page
- Add apps
- Oversee the posts, creating and deleting them
- Oversee the comments, responding and deleting them
- Send messages and create ads
- View insights and see who sent a post taking on a particular page’s identity
Based on the hierarchy mentioned above, the tasks become more limited as the tier goes down. For example, the Editor can do pretty much everything an Admin does, except change the roles and page settings. The Analyst, on the other hand, is only allowed to oversee who posted on the page and nothing else.
- Once the role has been assigned, click Save. You will be asked to reconfirm your password, after which you will have to click Save again to complete the process.
If you need to add another manager, follow steps 1 to 6. Then click the Add Another Person button before you hit Save.
Be sure to check out these posts to learn how to add managers on other popular social networks!
- How to add a manager on Google Plus
- How to add a manager on YouTube
- How to add a manager on LinkedIn
- How to add Users and Mangers on WordPress