Creating worthwhile content is the best thing you can do to increase your business’s clout and overall value. It is also what builds a powerful and loyal user base. Content can take the form of blog posts, videos, tweets, podcasts, Facebook messages, print, and more.
But let’s face it. In this New Age of Sharing we have entered into, content is abundant. Finding content that fits your interests should be the least of your problems. So how do you get people to view your content? Well, there are many things, but for this post we’ll discuss the various sharing methods you can use to spread the word about your newly created content.
Any time you create something new, you should always post it to your site. Whether it’s a new piece of content or an announcement of any kind, your website is the first place it should go. In this way, your website is acting as the central hub for all of your content. It is the nexus from which all content flows.
Having your website as the starting point for your content makes it easy to organize, distribute, and track it. Once you have grown a substantial stockpile of content, you can then begin connecting pieces of content together through internal linking, creating blog categories, and embedded links on videos.
Steadily posting good content on your site also helps bolster up its rankings on Google and other search engines. As more people flock to your site to view your content, the search engines take note of how many people visit it and how long they engage with it. The more of both your posts receive, the more Google will recognize your site as a producer of valuable content.
Once you have established yourself as a “valuable content producer,” search engines will be more inclined to place posts and pages on your site at the tops of search result pages. If nothing else, producing good content builds trust, which is a rare and valued commodity on the Internet.
Sharing Content on Social Media
Social media is the most powerful tool in your content spreading arsenal. In a matter of seconds, thousands to potentially millions of people have the opportunity to view your content creations. Facebook gives you the power to boost a post, allowing you to target people based on their interests and the pages they “like.” Boosting posts is a great way to spread your content quickly and accurately.
Good content can earn retweets and shares, or be liked, favorited, or commented on. Receiving this kind of engagement will increase your recognition and your number of followers. By consistently posting good content on these platforms, you’ll start to develop a loyal user base and begin building your reputation as a trusted and worthwhile content source.
Now, keep in mind that you won’t be able to produce your best content all of the time. And you won’t be able to keep up with the demand by solely posting original content. Creating good content is hard, time-consuming work, after all. Unless you have the manpower to keep up with your users thirst for new content, you’re going to have times of content droughts. This is why it’s important to share out third party content on social media as well. Your users will appreciate the flow of valuable content, even if you’re not the one creating it.
Giving your users the ability to have your content delivered right to them is something you have to do if you want to build a loyal following. Nothing is more convenient than opening your email and seeing a brand new piece of content ready to be viewed. It’s by far the best way to get people to see what you’re putting out.
Giving people the option to subscribe to your newsletter also gives you a better gauge for how many people think your content is worth viewing. Also, having a high number of subscribers expresses to the world that you are a valued member of the content creation community.
Design an App
Apps make for easy content viewing on mobile and tablet devices, while putting you only a tap away from your users. With it, content can be accessed faster and more freely. Your users won’t have to take the time to navigate through your site, check their email, or log into their social accounts to receive notifications about your recent posting.
Apps cut right to the chase by sending direct alerts to the user’s device. The convenience and portability of smartphones are unmatched, making them the place where most people are spending their time online. You may not have the capital or time to develop and maintain an app, and that’s okay. But at the very least your website should be mobile friendly.
With content going out to all of these channels, you will see your engagement rise much faster than it was before. Remember to leave no stone unturned. You have to go where your users are, not wait for them to come to you.