If you want to take your business online and be successful, your website needs to be able to grab your users’ attention and give them what they are looking for in a matter of seconds. To do this, you’ll need a website that looks great and is built to meet the needs of today’s users. Sadly, many websites out there have yet to adapt to meet these needs, and they are paying the price. Below are 5 website fault you should avoid at all costs.
1. Pinch and Zoom on Mobile Device
Do users have to pinch and zoom on their mobile device to view your site’s content?
When you pull up a website on your cell phone and you have to pinch and zoom to read the content, that means the site is not mobile friendly. The best type of mobile-friendly site to have (in regards to SEO) is one that has responsive design and development. Pinching and zooming is not only the outdated way of viewing sites on a phone, it’s also extremely annoying for your visitors. If someone is trying to locate, call, or learn more about you, you don’t want to make it difficult for them.
2. Fix this. Change that.
Are you constantly referring to a third party to make simple edits to your site?
Having to ask for simple tweaks and changes done to your website’s content can be a hassle and cause unnecessary delays. That’s why your site should be built on a content management system (CMS). This way, you will have the power to make edits to your website at any time. CMSs are not only great for easy page management, they also make it easier to have a consistent brand and navigation, shared resources, approval systems, and, most importantly, it’s search engine friendly.
3. Slow Load Speed
When people come to your website, do they have to patiently wait for your content and pictures to load?
In 2010, Google announced that website speed would begin to have an impact on search ranking. Later that year, Google’s Matt Cutts announced that slow-performing mobile sites would be penalized in search rankings as well. So if you want your website to rank well on search engines, you have to optimize your content for the web and bring up those load speeds.
4. Poor Page Ranking
Do you rank for your company name?
This questions should be the least of your worries, but it does happen to some people. Most businesses want to rank for their bread and butter services in the areas where they receive the best clients. You want to make sure you’re ranking for the right keywords in the right geographies.
Keep in mind that Google is increasingly acting upon the obvious: A poor performing website results in a poor user experience, and sites with poor user experiences deserve lower rankings. Make sure that your web design and development aren’t holding you back in your Internet marketing initiatives.
5. Social Sharing
Does your website allow visitors to access your social media profiles?
If you have little to no social media activity, do not showcase or advertise your social profiles. However, if you post regularly, following like minded individuals, share and comment consistently, you should be promoting your social media profiles. Make sure your visitors can access your profiles from your website and vice versa. You can go a step further by blogging and sharing your content via social media. Remember, social media doesn’t have to be about getting people to buy or sign up. It’s about building awareness and sharing helpful information. Let your website do the selling.