The first step of search engine optimization is always keyword research. Keywords are the terms and phrases that people use to search for your products or services. Knowing what your potential users are searching for is vital to the SEO process. The number of searches, relevance, likeliness to convert, and competition are all taken into account when developing the research document.
On-page optimization involves more than tweaking a few title tags, adding a couple of meta descriptions, and inserting some keywords into the content. It’s also architecting your website with both user experience and SEO in mind. We carefully sculpt your content to provide the most value for your potential customers. Your users shouldn’t have to sift through pages riddled with stuffed keywords and industry jargon. They need something that they can understand and will show them what your business has to offer. And that’s exactly what we’ll give you.
Content is king. Anyone at least slightly familiar with SEO has undoubtedly heard this phrase, but what does it actually mean? Google values fresh, well-written content, often displaying newer, updated pages over older ones with outdated information. All of your site’s content will be generated by our content marketing team, and will be written to attract users, not to meet an arbitrary word count quota.
Though the field of SEO is ever changing, backlinks are still one of the biggest ranking factors in Google’s algorithm. However, the process of obtaining these backlinks has changed drastically compared to years past. Our backlink building campaigns consist of creating engaging content that is then shared out across the web. Other sites, blogs, and news sources, then pick up this content and link it back to your site. This generates organic backlinks, which will boost your Google rankings, and you won’t have to worry about the threat of penalty.